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Search Engine Optimisation … Our Guide to Smashing SEO!

Uh-Oh, not another article on SEO … some of you might stop reading here.

SEO Secrets, SEO Avoiders and SEO Objectives

SEO Secrets

Starting with the basics, SEO stands for Search Engine Optimisation.
Should you choose to accept it, SEO helps you get in-line with Google’s mission, which is to ‘Deliver the most relevant and reliable information available’.

SEO is the art, science and the strategy that will help get your website found in the FREE, organic space of Google, Yahoo and Bing.

SEO is complex. Those who say it isn’t are simply not telling you the whole truth. Getting your website optimised sufficiently so your target key phrase and location can be on Google is a matter of skill, determination and dexterity.

What SEO is not is Paid-For Goole Ads (otherwise known as Pay Per Click or PPC). Google Ads appear at the top of a search results page and do so because of the significant wads of cash have been spent to get them there.

Google, Yahoo and Bing are just three search engines but are ‘the big three’ with Google being the most well-known and arguably the most powerful. Search engines such as Google use various technical tactics, usually referred to as spiders or bots, to crawl the web.

SEO Avoiders

So, we’re clear what SEO is and what it isn’t.

What happens if you become an SEO Avoider?

The best way to describe what happens is to have an analogy.

Imagine a stunning shop selling super handmade gifts, plonked in the middle of nowhere. Now imagine there are no roads to it, no footpaths, and no signage.

How are customers going to find this shop?
Well, it is the same for your website.

If you are finding that your business is failing to grow like it should, has very little traffic and few leads, then you need SEO.

So, in this scenario, the object of an SEO Project would be to increase online visibility, so a business has more sales, generates leads from the website and improves brand awareness.

SEO Objectives

Google, Yahoo and Bing are just three search engines but are ‘the big three’ with Google being the most well-known and arguably the most powerful. Search engines such as Google use various technical tactics, usually referred to as spiders or bots, to crawl the web.

When a spider finds a new page, it will add it to an index, rather like an index at the back of a book.

If someone inputs a term into Google’s search bar, Google uses an algorithm, or a set of rules, which includes clever ranking factors (and which is due for a big overhaul in May 2021) which in turn decide which webpages (as opposed to websites) are pulled from the index and then appear in the search engine results.

The objective of search engines is to provide the best webpage for each search query.

One myth we can dispel is that search engines don’t rank entire websites; they rank individual webpages instead.

The set of rules, or algorithms used by Google are extremely complex, ever-changing and a total secret! They also make SEO an overwhelming prospect.

The best way to approach SEO is to have a holistic SEO strategy so your webpages and therefore your website, help fulfil Google’s mission today, tomorrow and beyond.

Four Different Elements of SEO

Here at Bloom Creative Design, we know there are four different elements to SEO.

The list below gives a brief overview of these four elements:

Technical SEO

Such as speed optimisation, XML Sitemaps, installing and setting up Google Search Console so Google can crawl your site and include within its index.

On Site Optimisation

Including keyword research, which in turn incorporates custom title, meta descriptions, and having correct hierarchy so Google understands what your website is about and what content is most important.

Off Site SEO

Elements that are NOT on your website, such as Google My Business, creating links and ensuring your business information is included on all the important local directories.

Content and User Experience

Building content which matches a user’s query or search intent, based on key word research.

Five Ways to Get Started with SEO

Bloom Creative Design’s product portfolio has been carefully designed and created for new and existing clients.

Our products can be delivered as a one-off project, for example, an evaluation so the strengths and weakness can be highlighted and is ready for further development.

From here, there is work that can be carried out on a monthly basis or longer, with a clear roadmap and deliverables.

1: ONLINE BUSINESS HEALTH CHECK UP

What is entails: Overview of SEO Assessment which take one day to complete and is just one of our one-off projects. It is a high level, scrupulous evaluation.

The best way to describe it is that it’s rather like a vehicles MOT … all the moving parts of your car need a regular, rigorous checks to keep them working. This is similar to our SEO Assessment and the results can be surprising and concerning. They will definitely shed light as to how your website can be improved in the short, medium and long term.

2: SEO JUMP START

Another one-off project, this time lasting 30 days.

This is an immediate start project, and we work through a crucial 12 Point Checklist covering the essential parts of the four different elements of SEO (see above).

This project lays an excellent and solid foundation for your site’s SEO.

3: LOCAL BUSINESS BOOSTER

Focusing on one of the most important elements of Google, Google My Business and Citations (recommendations) to increase your online visibility in your local area, as well as improving your online reputation. This in turn can drive traffic to your website. It can also encourage calls direct from a Google My Business listing, or for a customer to find directions or hours of business.

4: 90 DAY BUSINESS ACCELERATOR

Our monthly offering based on a three month or 90-day plan.

This sits well with our SEO Jump Start offering and is suitable if you’ve just had a new website built.

We work through the four different elements of SEO (see above), refine content, build new content and ensure your website evolves with your business and with the search engines.

5: Business Amplifier Program

Our 12-month program includes all the above aspects as well as a brand-new website design and build with ongoing SEO designed to meet your own business goals.

Suitable for new businesses, or existing businesses whose online presence is out of step with their business goals.

What Results Can You Expect and When?

If you’ve reached this part of the article, then you’ll be wanting to know the outcomes of using Bloom Creative Design’s SEO packages.

It is important to stress that SEO is an ongoing process yet if skilfully applied, you should see results from as little as one month in.

Like with all projects, the results are commensurate with the time and effort invested by all those involved. Our one-day assessment is just the start and from there, you can choose to work the Bloom team to get the best results.

 

[CUSTOMER RECOMMENDATION]

FAQs

The short answer is no.

We don’t believe in mystifying the products to the point where you don’t really understand what’s going on! What would be the point of that?

To ensure that everything is clear, we go through an overview with you at our kick-off meeting and we stick to plain, understand and measurable language, so you know what’s going on.

The simple answer is no.

We’ve got all this covered and we also provide reporting so you can see the impact and progress.

Strategy calls are built-in to each project so you always know what’s happening and you can clearly see the results.

If you still feel unsure as to how this can benefit for your business, and you’re not sure of the deliverables, then why not book a no-obligation call?

Some of our most successful clients have been exactly where you are now.

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